Huda Beauty is a cosmetics brand founded in 2013 by Huda Kattan, an Iraqi-born American-born makeup artist and influencer. The brand has quickly become one of the most influential brands in the global beauty industry, thanks to a combination of high-quality products, innovative marketing, and a strong social media presence.

Brand highlights:
Charismatic founder: Huda Kattan has built a strong personal brand, becoming the face and voice of the brand. Her background as a professional makeup artist has deeply influenced the development of the products.

Iconic products: Huda Beauty is best known for:

False lashes (the first product launched)

Highly pigmented eye palettes

Matte liquid lipsticks

High-coverage foundations and concealers

Skincare products (via sub-brand Wishful)

Glamorous and bold aesthetic: The packaging is elegant and feminine, often with a touch of luxury. Huda Beauty's makeup focuses on intense looks, perfect for those who love to express themselves through makeup.

Inclusivity: One of the brand's strengths is the wide range of shades for all skin types, especially in face products.

Strong digital presence: Huda Beauty has built much of its success thanks to a very effective social strategy, especially on Instagram and YouTube, where Huda shares tutorials, tips and previews of new launches.

Huda Beauty is a cosmetics brand founded in 2013 by Huda Kattan, an Iraqi-born American-born makeup artist and influencer. The brand has quickly become one of the most influential brands in the global beauty industry, thanks to a combination of high-quality products, innovative marketing, and a strong social media presence.

Brand highlights:
Charismatic founder: Huda Kattan has built a strong personal brand, becoming the face and voice of the brand. Her background as a professional makeup artist has deeply influenced the development of the products.

Iconic products: Huda Beauty is best known for:

False lashes (the first product launched)

Highly pigmented eye palettes

Matte liquid lipsticks

High-coverage foundations and concealers

Skincare products (via sub-brand Wishful)

Glamorous and bold aesthetic: The packaging is elegant and feminine, often with a touch of luxury. Huda Beauty's makeup focuses on intense looks, perfect for those who love to express themselves through makeup.

Inclusivity: One of the brand's strengths is the wide range of shades for all skin types, especially in face products.

Strong digital presence: Huda Beauty has built much of its success thanks to a very effective social strategy, especially on Instagram and YouTube, where Huda shares tutorials, tips and previews of new launches.